The Ruby Road Project along with Jyselle Des-Forges opened the doors to the beautifully decorated Lot Four Studio last Saturday in Richmond, Melbourne. Guests enjoyed delicate canapés and sparkling bubbly as the final touches were being made to the months of planning and meticulous backstage preparation.
Eleven models, eight designers and a highly motivated hair and makeup team brought their expertise together to create a memorable and powerful fashion runway experience, showcasing Spring/Summer collections from fair trade and ethical labels. The purpose was to raise awareness and funds for Women of Hope, an organisation preventing garment workers falling into sexual slavery and exploitation in Cambodia.
Once the rows of chairs were filled, the models began their walk in front of an open minded and enthusiastic audience. Models were given as little as fifteen seconds to change outfit before hitting the runway again and this was coordinated effortlessly due to the professionalism and team work of the crew backstage.
Two labels debut their collection on the runway. Creators of Project Hope, Wall of Jasper and the Ruby Road ethical collection. Jyselle Des-Forges, founder of Wall of Jasper (a non for profit organisation rescuing stolen girls in Thailand) debuted her hand painted collection of cushions and shared the time lapse presenting how they were created. Ruby Road’s ethical collection of T-shirts for adults and children wrapped up the runway with the adorable tiny tot models stealing the show. Guests were touched by the beautiful voice of Judd Field and were moved by the stories of women saved in Cambodia shared by Women of Hope.
The evening concluded with a silent auction hosted generously by sponsors. Guests were able to purchase designer garments modelled minutes earlier on the runway, aware now that their fashion choices are making an impact to people less privileged.
The Ruby Road Project and Jyselle Des-Forges were extremely honoured and excited by the success of Project Hope and plan to keep the momentum going, already talking about their next event.
I cannot be more proud of my very dear friend Jyselle Des-Forges who saw an injustice towards women, spoke up, put her words into action and made a change.
Rebecca Kate Amoroso
Ruby Road Project: Amy Kuruvilla, Lydia Muirhead
Designers: Wall of Jasper, jacob&ESAU, Vincent Li, Hokum, KLYCO, TimiAlaere, Gusto&Elan, Chacoal+Twine
Models: Jyselle Des-Forges, Sarah MB, Maxine Lee, Alicia Patzer, Cassidy McGill, Courtney Gledhill, Nicola Williams, Sam Vas, Brand J Thomas, Gabriel Jaime Hayes, Farshad GH
Makeup and Hair: Rebecca Kate Amoroso, Mishel Vounatsos Bratsos, Shaylee Batholomeusz, Lorraine Lai
Photographer: Sunny Lim Cliq Photography
Videographer: Ryan Wheatley
Runway coordinator: Jyselle Des-Forges, Jackie Fox, Rebecca Kate Amoroso
Sponsors: Jasper coffee, Boccaccio Cellars. In the arts of entertaining catering, Orocco Castro, S&F
Entertainment: Judd Field, Dj Dirk
IMAGES by Sunny Lim from CLiQPhotography